Direct marketing enables you to directly identify, isolate and communicate with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing is also far cheaper than mass market communication.
The cost per acquisition of direct marketing can be significantly less than other marketing methods, hence very high return on investment. Plus once you've acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through direct marketing methods.
Direct Marketing is the only truly interactive advertising medium available that you can control. It is designed to make an immediate response and call for positive action.
Direct marketing is far more effective at initiating and developing a meaningful dialogue with new customers. From the outset you have a direct relationship with them, which can also be used as part of a push pull strategy to stimulate demand for retailers.
It is easy to measure results because you know exactly how many people you've contacted in the first place. Once you've run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaigns.
Direct marketing is both swift and flexible in achieving results. This nature of Direct Marketing makes it rightly suitable for Sales Promotion, Grand Opening, Product Launch, Greetings, Important Announcement
Direct marketing doesn't just have to be used to sell - it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.