/* ============================================================
   Reach People Direct — 2026 design system
   ============================================================ */
:root {
  --black-950: #08080b;
  --black-900: #0e0e13;
  --black-800: #17171e;
  --black-700: #23232c;
  --red-400: #ff3b47;
  --red-500: #e11d2e;
  --red-600: #b8121f;
  --ink: #131318;
  --ink-soft: #55555f;
  --line: #e8e8ec;
  --bg: #ffffff;
  --bg-soft: #f7f7f9;
  --radius: 16px;
  --shadow-sm: 0 1px 2px rgba(10, 10, 18, 0.06);
  --shadow-md: 0 8px 24px rgba(10, 10, 18, 0.10);
  --shadow-lg: 0 20px 50px rgba(10, 10, 18, 0.16);
  --font: "Sora", "Segoe UI", -apple-system, BlinkMacSystemFont, Roboto, Arial, sans-serif;
  --font-body: "Inter", "Segoe UI", -apple-system, BlinkMacSystemFont, Roboto, Arial, sans-serif;
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--font-body);
  color: var(--ink);
  background: var(--bg);
  line-height: 1.7;
  font-size: 17.5px;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: var(--red-400); text-decoration: none; }
a:hover { text-decoration: underline; }
h1, h2, h3, h4 { font-family: var(--font); line-height: 1.18; color: var(--black-900); font-weight: 700; }
h1 { font-size: clamp(2.3rem, 5vw, 4rem); letter-spacing: -0.02em; }
h2 { font-size: clamp(1.7rem, 3.4vw, 2.6rem); letter-spacing: -0.015em; }
h3 { font-size: 1.22rem; }
.container { width: min(1180px, 92vw); margin: 0 auto; }
.section { padding: clamp(56px, 8vw, 96px) 0; }
.section.alt { background: var(--bg-soft); }
.eyebrow {
  display: inline-block; font-family: var(--font); font-size: 0.78rem; font-weight: 700;
  letter-spacing: 0.14em; text-transform: uppercase; color: var(--red-600);
  margin-bottom: 14px;
}
.lead { font-size: 1.22rem; color: var(--ink-soft); max-width: 46em; }
.center { text-align: center; }
.center .lead { margin-inline: auto; }
.section-head { margin-bottom: clamp(28px, 4vw, 48px); }

/* ---------- Header ---------- */
.skip-link {
  position: absolute; left: -999px; top: 0; background: var(--black-900); color: #fff;
  padding: 10px 18px; z-index: 999; border-radius: 0 0 8px 0;
}
.skip-link:focus { left: 0; }
header.site {
  position: sticky; top: 0; z-index: 100;
  border-top: 3px solid transparent;
  border-image: linear-gradient(90deg, var(--red-600), var(--red-400), var(--black-900)) 1;
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line);
}
.nav-wrap { display: flex; align-items: center; justify-content: space-between; height: 74px; gap: 24px; }
.brand { display: flex; align-items: center; gap: 12px; text-decoration: none !important; }
.brand-mark {
  width: 44px; height: 44px; flex: none;
  object-fit: contain; display: block;
}
.brand-name { font-family: var(--font); font-weight: 800; color: var(--black-900); font-size: 1.06rem; line-height: 1.1; }
.brand-name small { display: block; font-weight: 600; font-size: 0.62rem; letter-spacing: 0.22em; text-transform: uppercase; color: var(--red-600); white-space: nowrap; }
@media (max-width: 430px) { .brand-name small { letter-spacing: 0.1em; } }
nav.primary { display: flex; align-items: center; gap: 4px; }
nav.primary > ul { display: flex; list-style: none; gap: 2px; align-items: center; }
nav.primary a.top-link, nav.primary button.top-link {
  display: inline-flex; align-items: center; gap: 5px;
  font: 600 0.94rem var(--font-body); color: var(--ink);
  padding: 9px 13px; border-radius: 10px; background: none; border: 0; cursor: pointer;
  text-decoration: none !important;
}
nav.primary a.top-link:hover, nav.primary button.top-link:hover,
nav.primary li.open > .top-link { background: var(--bg-soft); color: var(--black-800); }
.caret { width: 9px; height: 9px; border-right: 2px solid currentColor; border-bottom: 2px solid currentColor; transform: rotate(45deg) translateY(-2px); transition: transform 0.18s; }
li.open .caret { transform: rotate(-135deg) translateY(-1px); }
li.has-menu { position: relative; }
.dropdown {
  position: absolute; top: calc(100% + 10px); left: 50%; transform: translateX(-50%);
  background: #fff; border: 1px solid var(--line); border-radius: 18px; box-shadow: var(--shadow-lg);
  padding: 22px 26px; display: none; min-width: 560px;
}
.dropdown.narrow { min-width: 260px; }
li.open > .dropdown { display: grid; grid-template-columns: repeat(3, 1fr); gap: 4px 30px; }
li.open > .dropdown.narrow { grid-template-columns: 1fr 1fr; }
.dropdown .col h4 {
  font-size: 0.72rem; letter-spacing: 0.13em; text-transform: uppercase;
  color: var(--ink-soft); margin: 4px 0 8px; font-weight: 700;
}
.dropdown a { display: block; padding: 6px 8px; margin-left: -8px; border-radius: 8px; color: var(--ink); font-size: 0.92rem; font-weight: 500; text-decoration: none !important; white-space: nowrap; }
.dropdown a:hover { background: var(--bg-soft); color: var(--black-800); }
.dropdown a .tag {
  font-size: 0.6rem; font-weight: 700; letter-spacing: 0.06em; color: #fff;
  background: var(--red-500); border-radius: 99px; padding: 2px 7px; margin-left: 6px; vertical-align: 2px;
}
.nav-cta { margin-left: 10px; }

/* Buttons */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 9px;
  font: 700 0.97rem var(--font-body); border-radius: 12px; padding: 13px 24px;
  cursor: pointer; border: 0; transition: transform 0.15s, box-shadow 0.15s, background 0.15s;
  text-decoration: none !important;
}
.btn:hover { transform: translateY(-1px); }
.btn-primary { background: var(--black-900); color: #fff; box-shadow: var(--shadow-md); }
.btn-primary:hover { background: var(--black-800); }
.btn-red { background: var(--red-500); color: #fff; box-shadow: 0 8px 22px rgba(225, 29, 46, 0.35); }
.btn-red:hover { background: var(--red-600); }
.btn-ghost { background: transparent; color: var(--black-900); border: 1.5px solid var(--line); }
.btn-ghost:hover { border-color: var(--black-800); background: var(--bg-soft); }
.btn-light { background: #fff; color: var(--black-900); }
.btn svg { flex: none; }

/* Mobile nav */
.nav-toggle { display: none; background: none; border: 0; cursor: pointer; padding: 8px; }
.nav-toggle span { display: block; width: 24px; height: 2.5px; background: var(--black-900); margin: 5px 0; border-radius: 2px; transition: 0.2s; }
@media (max-width: 1020px) {
  .nav-toggle { display: block; }
  /* absolute (not fixed): backdrop-filter on the header makes it the containing
     block for fixed descendants, which would collapse the panel */
  nav.primary {
    position: absolute; top: 74px; left: 0; right: 0; height: calc(100vh - 74px);
    background: #fff; overflow-y: auto;
    display: none; padding: 18px 5vw 40px;
  }
  nav.primary.open { display: block; }
  nav.primary > ul { flex-direction: column; align-items: stretch; gap: 0; }
  nav.primary a.top-link, nav.primary button.top-link { width: 100%; justify-content: space-between; padding: 14px 8px; font-size: 1.05rem; border-bottom: 1px solid var(--line); border-radius: 0; }
  .dropdown { position: static; transform: none; min-width: 0; box-shadow: none; border: 0; padding: 6px 8px 14px; }
  li.open > .dropdown { grid-template-columns: 1fr; }
  li.open > .dropdown.narrow { grid-template-columns: 1fr; }
  .dropdown a { white-space: normal; }
  .nav-cta { margin: 18px 0 0; width: 100%; }
}

/* ---------- Hero ---------- */
.hero {
  position: relative; overflow: hidden; color: #fff;
  background:
    radial-gradient(1000px 500px at 85% -10%, rgba(225, 29, 46, 0.32), transparent 60%),
    radial-gradient(800px 420px at -10% 110%, rgba(255, 59, 71, 0.16), transparent 55%),
    linear-gradient(160deg, var(--black-950), var(--black-900) 55%, var(--black-800));
}
.hero::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background-image: radial-gradient(rgba(255,255,255,0.07) 1px, transparent 1px);
  background-size: 26px 26px;
  mask-image: linear-gradient(180deg, transparent, #000 40%, transparent);
}
.hero .container { position: relative; z-index: 1; }
.hero-main { padding: clamp(64px, 9vw, 130px) 0 clamp(48px, 6vw, 88px); max-width: 780px; }
.hero h1 { color: #fff; margin: 16px 0 20px; }
.hero h1 em { font-style: normal; color: var(--red-500); }
.hero .lead { color: #c9c9d2; font-size: 1.28rem; }
.hero .eyebrow { color: var(--red-500); }
.hero-ctas { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 34px; }
.hero-inner { padding: clamp(52px, 7vw, 90px) 0; max-width: 820px; }
.hero-inner h1 { margin: 14px 0 16px; }
.crumbs { font-size: 0.85rem; color: #96969f; margin-bottom: 4px; }
.crumbs a { color: #c9c9d2; }

/* Stats */
.stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; padding: 0 0 60px; }
.stat {
  background: rgba(255,255,255,0.06); border: 1px solid rgba(255,255,255,0.12);
  border-radius: var(--radius); padding: 22px 26px; backdrop-filter: blur(6px);
}
.stat b {
  display: block; font: 800 clamp(2.8rem, 5vw, 3.6rem)/1.1 var(--font);
  color: #fff; letter-spacing: -0.02em;
  text-shadow: 0 0 30px rgba(255, 59, 71, 0.45);
}
.stat b [data-count] { color: var(--red-400); }
.stat b .plus { color: #fff; }
.stat span { color: #c9c9d2; font-size: 1.02rem; font-weight: 500; }
.stats.on-light .stat { background: #fff; border-color: var(--line); box-shadow: var(--shadow-sm); }
.stats.on-light .stat b { color: var(--black-900); text-shadow: none; }
.stats.on-light .stat b [data-count] { color: var(--red-500); }
.stats.on-light .stat span { color: var(--ink-soft); }
@media (max-width: 720px) { .stats { grid-template-columns: 1fr; } }

/* Logo strip */
.logo-strip { border-top: 1px solid rgba(255,255,255,0.12); padding: 26px 0 34px; }
.logo-strip p { font-size: 0.78rem; letter-spacing: 0.16em; text-transform: uppercase; color: #8b8b95; margin-bottom: 16px; font-weight: 600; }
.logos { display: flex; flex-wrap: wrap; gap: 12px 34px; align-items: center; }
.logos span { font: 700 1.02rem var(--font); color: #cfcfd7; opacity: 0.85; letter-spacing: 0.02em; }
.logo-strip.on-light { border-top: 1px solid var(--line); background: var(--bg); padding: 34px 0; }
.logo-strip.on-light p { color: var(--ink-soft); }
.logo-strip.on-light .logos span { color: var(--black-800); opacity: 0.65; }

/* ---------- Cards & grids ---------- */
.grid { display: grid; gap: 22px; }
.grid-2 { grid-template-columns: repeat(2, 1fr); }
.grid-3 { grid-template-columns: repeat(3, 1fr); }
.grid-4 { grid-template-columns: repeat(4, 1fr); }
@media (max-width: 960px) { .grid-3, .grid-4 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 640px) { .grid-2, .grid-3, .grid-4 { grid-template-columns: 1fr; } }
.card {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius);
  padding: 28px; box-shadow: var(--shadow-sm); transition: transform 0.18s, box-shadow 0.18s, border-color 0.18s;
  display: flex; flex-direction: column;
}
a.card { color: inherit; text-decoration: none !important; }
.card:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); border-color: #d9d9de; }
.card .icon {
  width: 46px; height: 46px; border-radius: 12px; display: grid; place-items: center;
  background: linear-gradient(135deg, rgba(225,29,46,0.10), rgba(19,19,24,0.07));
  color: var(--black-800); margin-bottom: 18px; font-size: 1.3rem;
}
.card h3 { margin-bottom: 8px; }
.card p { color: var(--ink-soft); font-size: 0.95rem; flex: 1; }
.card .more { margin-top: 14px; font-weight: 700; font-size: 0.9rem; color: var(--red-600); }
.card.featured { border-color: var(--red-500); box-shadow: 0 0 0 1px var(--red-500), var(--shadow-md); position: relative; }
.card.featured .flag {
  position: absolute; top: -11px; right: 18px; background: var(--red-500); color: #fff;
  font: 700 0.68rem var(--font-body); letter-spacing: 0.08em; text-transform: uppercase;
  padding: 4px 11px; border-radius: 99px;
}

/* Checklist */
.checklist { list-style: none; display: grid; gap: 12px; }
.checklist li { padding-left: 34px; position: relative; color: var(--ink-soft); }
.checklist li strong { color: var(--ink); }
.checklist li::before {
  content: ""; position: absolute; left: 0; top: 3px; width: 20px; height: 20px; border-radius: 7px;
  background: var(--red-500);
  clip-path: none;
}
.checklist li::after {
  content: ""; position: absolute; left: 5px; top: 8px; width: 8px; height: 5px;
  border-left: 2.5px solid #fff; border-bottom: 2.5px solid #fff; transform: rotate(-45deg);
}
.two-col { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(30px, 5vw, 70px); align-items: start; }
@media (max-width: 880px) { .two-col { grid-template-columns: 1fr; } }

/* Steps */
.steps { display: grid; gap: 18px; counter-reset: step; }
.steps.h { grid-template-columns: repeat(4, 1fr); }
@media (max-width: 920px) { .steps.h { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .steps.h { grid-template-columns: 1fr; } }
.step { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 24px; counter-increment: step; }
.step::before {
  content: "0" counter(step); font: 800 0.95rem var(--font); color: var(--red-600);
  display: inline-block; background: rgba(225,29,46,0.10); border-radius: 8px; padding: 3px 10px; margin-bottom: 12px;
}
.step h3 { font-size: 1.02rem; margin-bottom: 6px; }
.step p { font-size: 0.92rem; color: var(--ink-soft); }

/* Prose (inner page body copy) */
.prose { max-width: 760px; }
.prose p { margin-bottom: 18px; color: var(--ink-soft); }
.prose p strong, .prose li strong { color: var(--ink); }
.prose h2 { margin: 40px 0 16px; }
.prose h3 { margin: 28px 0 10px; }
.prose ul:not(.checklist) { margin: 0 0 18px 22px; color: var(--ink-soft); }
.prose ul:not(.checklist) li { margin-bottom: 8px; }
.prose .checklist { margin-bottom: 22px; }

/* Pills */
.pills { display: flex; flex-wrap: wrap; gap: 10px; list-style: none; }
.pills li, .pills a {
  border: 1px solid var(--line); background: #fff; border-radius: 99px; padding: 8px 17px;
  font-size: 0.88rem; font-weight: 600; color: var(--black-800); text-decoration: none !important;
}
.pills a:hover { border-color: var(--red-500); color: var(--red-600); }

/* Quotes */
.quote {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 30px;
  box-shadow: var(--shadow-sm); display: flex; flex-direction: column; gap: 16px;
}
.quote p { color: var(--ink); font-size: 1.02rem; }
.quote p::before { content: "\201C"; color: var(--red-500); font: 800 1.6rem var(--font); margin-right: 2px; }
.quote footer { color: var(--ink-soft); font-size: 0.88rem; font-weight: 600; }

/* FAQ */
.faq details { border: 1px solid var(--line); border-radius: 14px; background: #fff; margin-bottom: 12px; overflow: hidden; }
.faq summary {
  cursor: pointer; list-style: none; padding: 18px 22px; font: 700 1rem var(--font-body);
  color: var(--black-900); display: flex; justify-content: space-between; align-items: center; gap: 16px;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; font: 700 1.3rem var(--font); color: var(--red-600); flex: none; }
.faq details[open] summary::after { content: "\2212"; }
.faq details > div { padding: 0 22px 20px; color: var(--ink-soft); }

/* CTA band */
.cta-band {
  background:
    radial-gradient(700px 300px at 90% 0%, rgba(225,29,46,0.5), transparent 60%),
    linear-gradient(140deg, var(--black-950), var(--black-800));
  color: #fff; border-radius: 24px; padding: clamp(38px, 6vw, 64px);
  display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 26px;
}
.cta-band h2 { color: #fff; max-width: 18em; }
.cta-band p { color: #b9c9e0; margin-top: 10px; max-width: 34em; }
.cta-band .actions { display: flex; gap: 14px; flex-wrap: wrap; }

/* ---------- Forms ---------- */
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.form-grid .full { grid-column: 1 / -1; }
@media (max-width: 640px) { .form-grid { grid-template-columns: 1fr; } }
label { font: 600 0.86rem var(--font-body); color: var(--black-900); display: block; margin-bottom: 6px; }
input, select, textarea {
  width: 100%; font: 400 0.97rem var(--font-body); color: var(--ink);
  border: 1.5px solid var(--line); border-radius: 11px; padding: 12px 14px; background: #fff;
}
input:focus, select:focus, textarea:focus { outline: none; border-color: var(--red-400); box-shadow: 0 0 0 3px rgba(225,29,46,0.13); }
textarea { min-height: 130px; resize: vertical; }
.hp { position: absolute; left: -5000px; }

/* Contact cards */
.office { border-left: 3px solid var(--red-500); padding-left: 18px; }
.office h3 { font-size: 1rem; }
.office p { color: var(--ink-soft); font-size: 0.93rem; }
.office a { color: var(--black-800); font-weight: 600; }

/* ---------- Insights ---------- */
.post-card .meta { font-size: 0.8rem; color: var(--ink-soft); text-transform: uppercase; letter-spacing: 0.08em; font-weight: 700; margin-bottom: 10px; }
.post-card .meta b { color: var(--red-600); }
article.post { max-width: 760px; }
article.post .post-meta { color: var(--ink-soft); font-size: 0.9rem; margin-bottom: 30px; }

/* ---------- Footer ---------- */
footer.site { background: var(--black-950); color: #a6a6af; padding: clamp(48px, 6vw, 72px) 0 0; font-size: 0.93rem; }
.foot-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1.2fr; gap: 40px; padding-bottom: 46px; }
@media (max-width: 960px) { .foot-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .foot-grid { grid-template-columns: 1fr; } }
footer.site h4 { color: #fff; font-size: 0.82rem; letter-spacing: 0.14em; text-transform: uppercase; margin-bottom: 18px; }
footer.site ul { list-style: none; display: grid; gap: 9px; }
footer.site a { color: #a6a6af; text-decoration: none; }
footer.site a:hover { color: #fff; text-decoration: underline; }
.foot-brand p { margin-top: 14px; max-width: 30em; color: #8b8b95; }
.foot-bottom { border-top: 1px solid rgba(255,255,255,0.1); padding: 20px 0; display: flex; flex-wrap: wrap; gap: 12px; justify-content: space-between; font-size: 0.84rem; color: #84848e; }
.foot-bottom a { color: #a6a6af; }

/* WhatsApp float */
.wa-float {
  position: fixed; right: 22px; bottom: 22px; z-index: 90;
  width: 58px; height: 58px; border-radius: 50%; background: #25d366;
  display: grid; place-items: center; box-shadow: 0 10px 28px rgba(18, 140, 76, 0.45);
  transition: transform 0.15s;
}
.wa-float:hover { transform: scale(1.07); }
.wa-float svg { width: 30px; height: 30px; fill: #fff; }

/* Reveal on scroll */
.reveal { opacity: 0; transform: translateY(18px); transition: opacity 0.55s ease, transform 0.55s ease; }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}

/* ---------- Market link tiles ---------- */
.market-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
@media (max-width: 960px) { .market-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px) { .market-grid { grid-template-columns: 1fr; } }
.market-link {
  display: flex; align-items: center; gap: 14px;
  background: #fff; border: 1px solid var(--line); border-radius: 14px;
  padding: 14px 18px; color: var(--ink); text-decoration: none !important;
  transition: transform 0.16s, box-shadow 0.16s, border-color 0.16s;
}
.market-link .flag {
  font-size: 1.45rem; width: 46px; height: 46px; border-radius: 11px; flex: none;
  background: var(--bg-soft); border: 1px solid var(--line);
  display: grid; place-items: center;
}
.market-link .label { font-size: 0.93rem; color: var(--ink-soft); line-height: 1.35; }
.market-link .label b { color: var(--ink); font-weight: 700; }
.market-link .go {
  margin-left: auto; color: var(--red-500); font-weight: 800; font-size: 1.1rem;
  opacity: 0; transform: translateX(-6px); transition: opacity 0.16s, transform 0.16s;
}
.market-link:hover { border-color: var(--red-500); box-shadow: var(--shadow-md); transform: translateY(-2px); }
.market-link:hover .go { opacity: 1; transform: none; }

/* ---------- Client logo slideshow ---------- */
.logo-marquee {
  overflow: hidden; width: 100%;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
  mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
}
.logo-track {
  display: flex; align-items: center; gap: 22px; width: max-content;
  padding: 6px 0;
  animation: logo-scroll 45s linear infinite;
}
.logo-marquee:hover .logo-track { animation-play-state: paused; }
@keyframes logo-scroll {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}
.logo-card {
  background: #fff; border-radius: 14px; border: 1px solid var(--line);
  height: 92px; min-width: 170px; padding: 18px 30px; flex: none;
  display: grid; place-items: center;
  box-shadow: var(--shadow-sm);
  transition: transform 0.18s, box-shadow 0.18s;
}
.logo-card:hover { transform: translateY(-3px); box-shadow: var(--shadow-md); }
.logo-card img { max-height: 52px; width: auto; max-width: 190px; object-fit: contain; }
.logo-strip .logo-marquee { margin-top: 4px; }
@media (prefers-reduced-motion: reduce) {
  .logo-track { animation: none; }
  .logo-marquee { overflow-x: auto; -webkit-mask-image: none; mask-image: none; }
}