As the name suggests, this process involves analysing up to 5 competitors of the client website to figure out areas of improvement for the client’s website.

In this process, the goal is to optimise the home page and other inner pages of the client’s website around the primary keywords that have been identified. The optimisation involves the title, description and other meta tags around the keywords selected for both the home page and inner pages.

With listings on Google Local, Google Maps and Yahoo Local the aim is to optimise for the local search keywords.

Using Google Analytics set-up the client’s site will be monitored for traffic by different criteria.

A corporate blog is set up for the client where articles related to the primary keywords identified can be posted.

In this process, the goal is to be consistent in creating unique, compelling and resourceful content in the form of articles or blog posts ever week. Once an article is written and approved by the client, the steps involved are: -

The goal is to report regularly to the client on the progress made through the SEO activities. The reports sent include those for SEO links, Web Rank, Link profile and Web traffic to the client's website.